I’d be lying if I said Dior’s pop up cafe was an enjoyable experience.
Dior expanded its retail store in Miami’s Design District and created a roof top, pop-up cafe that is supposed to be everything luxurious, aesthetically pleasing and totally instagrammable.
Don’t get me wrong, a roof top cafe is such a cute idea, except……we live in Miami and it’s freakin’ hot.
The moment we arrived we were greeted at the entrance by a rude woman who put us on some sort of waiting list and said we’d be seated within 20 minutes. We definitely waited more than 20 minutes and her excuse was simply that we “missed her phone call” although we certainly did not. strike one.
After a 40 minute wait (for coffee….) we’re lead up the elevator and step into the roof top cafe where my initial reaction is slightly disappointing. Somehow I was expecting so much more seeing as it’s DIOR.
We’re greeted again (by a nice woman this time, shocking) and told we can pick where we’d like to sit and of course….the options are slim. The place is probably the size of a Starbucks and the seating options are just awful. There’s only two seating areas with shade and the rest of the seats are all in the sun. There are no fans and the entire experience is just sweaty and uncomfortable. Maybe I sound like a brat but I should be treated like one if i’m spending $14 on a freakin’ coffee, am I right? I find it hard to believe that a million dollar company didn’t bother investing in fans for its customers. strike 2.
The weirdest part about this place… is the vibe itself. It’s strangely quiet (since everyone is just on their phones) and I felt it was impossible to have a normal conversation. I mean sure, this isn’t supposed to be a rowdy brunch spot, but I certainly didn’t expect to be mute either. strike 3.
The menu was as slim as the seating arrangements and we were barely given any options. Not to mention the prices were ridiculous, but that was no surprise to me.
Now for the photo spots. Truth be told, there are only 3 areas that have the potential of getting you a good IG shot.
The first is where you are seated (if you have a good spot), the second is near a HUGE Dior sign which frankly I find very touristy/tacky and finally, near a wallpaper where I took my photos.
Overall I can’t say I was impressed by the site, food or service. I’d much rather spend my time at another place where I don’t need to sit next to snobby 14 year olds or girls who carry their dogs in designer bags.
Maybe I'm being picky since it’s only a pop-up. But again, I expected so much more out of a huge brand like this.